New Student Mailer

The New Student / Orientation Magazine is a unique publication designed to welcome and inform incoming freshman and transfer students.

With multiple distribution strategies for the magazine, we can ensure expanded points of contact with freshman and transfer students before, during and after they arrive at BYU.

• Before – approx. 6,500 copies of the New Student Orientation magazine are mailed to the homes of incoming freshman and transfer students
• During – approx. 800 copies will be distributed to freshman beginning school during summer term  at the summer freshman fair in June
• During – approx. 5,000 copies will be delivered in gift bags to the dorm rooms of freshman living in on-campus housing and arriving for fall semester
• After – approx. 2,000 copies will be distributed on magazine racks around campus for families and freshman to enjoy

QR codes are used in articles and content to allow for a more visual magazine and provide additional information on subjects of interest to the reader. QR codes direct the reader to universe.byu.edu where full articles can be found.

Advertisers can take advantage of QR codes in ads and drive readers directly to their website or social media pages.

Advertising options and bundles allow for an expanded opportunity to reach this audience through both print and digital means.